In order to run the Bhavan in a most attractive manner, we have introduced modern marketing techniques after careful study of customers preference and fashion trends and to cater to the needs of the customers, we have taken pains to get the proper materials from Khadi institutions all over the country. Our Bhavan is the pioneer among the Khadi institutions in introducing Khadi readymade garments, which have a name throughout the country, and we are giving utmost importance to creativity and innovation in readymade production. Apart from Khadi goods we are selling a wide range of village industries products like honey, edible oils, soaps, pulses etc.
In its quest for keeping alive the varied arts and crafts, Khadi Bhavan started arranging a number of exhibitions.
During the Navarathri festive season, a regular dolls exhibition and sale is arranged in the Bhavan at Anna Salai as well as at our Gramodyog Bazzar at Gopalapuram. This has become a major attraction for thousands of families visiting the exhibition during pooja every year.
Besides dolls exhibition we are also arranging exhibitions exclusively for sandalwood and rosewood products, pooja articles, jewellery, leather goods, Teak wood furniture, Herbal Honey etc. in the various areas at chennai with a view to encourage the artisans as well as their works. These efforts of ours have received a warm welcome from the metropolitan consumers and by which we had a sale up to one crore.
Apart from sales we are regularly conducting functions to commemorate our national leaders.
Wider participation is fundamental to growth and progress for any Institution. Khadi Bhavan has drawn in its activities many other voluntary organisations like Guild of Service Seva Samajam for production of vegetarian bakery products, Gopalapuram Women & Artisans Combine for production of condiment powders.
In order to activise Gandhian Studies among the students we have also started a Youth Forum for Gandhian Studies. Besides this, we provide nature cure consultancy and treatment facilities to the sick.
In an exploitative society all ventures of business help in getting undeserved profits. The hotel and restaurants are no exception to this. The Bhavan started canteens with the objective of serving nutritious food at reasonable price. It has thus showed the way as to how the canteens can compete with others and still give clean food at competitive price.
The achievements of our Bhavan are not merely due to the efforts of its dedicated workers. The credit also goes to the unstinted support we have and we continue to have from our valued customers, the KVIC, sister institutions producing khadi and village industries products, Khadi & Village Industries Board, educational institutions as well as the publicity media.